Self-proclaimed as the greatest party destination on the Jersey Shore, Jenks Club attracts huge crowds all year round. Having worked with Knockout for the last six years, the Jenks team was ready for a website refresh right around the time that Hurricane Sandy hit the Eastern seaboard, destroying most of the businesses along the famous shore boardwalks. Unfortunately, Jenks was not spared by the storm; but it wasn’t knocked out, either. Committed to coming back stronger than ever, Jenks worked with Knockout to not only refresh its website, but to reframe the brand in a big, bold way.
In reimagining Jenks’s personality, Knockout moved from the comfort of Trio Gotham to an italicized version of Akzidenz Grotesk, bringing an edge back to the brand that had been lacking in recent years. Brighter colors, higher quality photos, and a new sense of spirit all contribute to the latest look of the site. Visitors can also now see their Jenks Club geotagged Instagram photos right on the homepage, replacing the bulky Gallery page from the previous design iteration. Additionally, Knockout’s redesign streamlines and organizes Jenks’s site’s content so guests can more easily find out what’s going on, whether they’re on their laptop, tablet, or phone. Using media-query responsive design, the site restructures itself for optimal viewing in all browser sizes and across all displays.
A new look for a new Jenks.
Sometimes you’ve just got to rebuild.