When Knockout first branded Eneractive in 2007, the engineering consulting firm was just a small, entrepreneurial venture with a lot of heart in the middle of downtown Asbury Park. My, how a couple of years under your belt can change things. Earlier this year, the firm was ranked #24 on Forbes list of America’s Most Promising Companies. Given such a worthy accolade, we felt the time was ripe for the Eneractive to take on a redesign of their website.
The update showcases Eneractive as a true player in the energy industry, working its highly-recognizable orange into the expansive background images of the site. Previous versions of the site were limited to the orange and gray of the identity; the new palette brings a sense of depth into the mix, incorporating blues, blacks, and reds. The refresh also improves navigation, adds a blog for current projects, and builds on the Eneractive identity established five years earlier. Content is also much more easily searchable via Work and Market segments, allowing users to direct their focus to the area that matters most to them.
Looking forward to seeing where Eneractive heads next. A world-class brand doesn’t stay in a small city for long.