Knockout
HG NCAA-092.jpg

Hoop Group

Advertising, Branding, Environmental Graphics, Naming, Print, & Promotional Material

Founded in 1963, Hoop Group is recognized as the worldwide leader in basketball instruction, training the next generation of superstars in the fundamentals of the game. Hoop Group alumni represent over 25% of active players in the NBA, including well-known names like Kevin Durant, Carmelo Anthony, Kyrie Irving, and Chris Paul.

Knockout worked with Hoop Group over five years, cleaning up its logo suite and grounding the brand's various print collateral in a new look and feel through copywriting and design. 

 

hoop_group.jpg
Untitled-1.jpg
HOOP_elite_brochurePIP.jpg
HG_Skills_Boys_2014PIP-1.jpg
HG_HQ_Brochure_2015.jpg
HG_ShootLikeAGirl_Cover.jpg