Knockout

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Preview: Beam

Beam is the latest creation from the pharmaceutical forecasting team at Ozmosi. Looking to take on the old guard of insight companies in clinical trial data, Ozmosi created a radically new web tool to support pharmaceutical companies quickly and visually sift through the mountains of information on publicly-accessible government sites. They needed a name and a brand that fit the spirit and innovation of their product.

With a national conference rapidly approaching, where Ozmosi's tool would be unveiled, the Knockout team was given one week to turn around a name and identity. Beam speaks to this speed, cutting through the noise of the current industry.

Mark Hinchliffe