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Porta

Branding, Custom Furniture, Graphics, Identity, Interiors, Menu Design, Restaurant Collateral

Advertising, Branding, Naming, Interior Design, Print, Products, Promotional Material, & Website

First opened in Summer 2011, Porta is Smith's authentic Neapolitan pizza restaurant, currently located in Asbury Park and Jersey City, New Jersey. Its name comes from an old Italian proverb about a would-be monk named Martin who was told to write the Latin phrases, “Porta patens esto. Nulli claudatur honest.” (translated: “May the door always be open. May it never be closed to any honest person.”) Instead of writing this, however, Martin mistakenly put the period in the wrong place, creating a completely different meaning. The story symbolizes how the details make all the difference.

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The Story

The Story

Reinventing the space as an Old World Neapolitan pizzeria, Smith gutted the entire building, repurposing many existing elements to create new furniture and features.

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